Own the only real
charcoal grill Lebanese QSR
Asli Beirut™ is a proprietary, trademarked, fully systemised brand built to replicate anywhere — a true multinational concept engineered for a compact 55–65 sqm footprint. We're opening territories across Dubai, the wider UAE and worldwide.
55–65
sqm footprint
100%
live charcoal
™
trademarked brand
3
regions open
Where we're opening
Territories available now
Dubai
Zones beyond a 10 km radius of our existing stores — fresh catchments across the city are open for development.
UAE Emirates
Abu Dhabi, Sharjah, Ajman, RAK and beyond. Be first to plant the flag in your emirate.
Worldwide
Master and multi-unit opportunities for international markets ready for authentic Lebanese fire.
A brand engineered to replicate
A multinational system, ready to deploy
Every detail is proprietary and documented — so a store in a new market opens with the same fire, flavour and finish as the original.
Proprietary Design
A fully designed, signature store concept — fixtures, flow, branding and the live charcoal grill line, engineered as a repeatable blueprint.
Trademarked Brand
Asli Beirut™ is a protected, registered identity. You operate under a defensible, recognisable name with a clear market position.
Standardized Processes
Documented SOPs for kitchen, service, supply and safety. Consistency from the first order to the thousandth, in any location.
Compact Footprint
Engineered to perform in just 55–65 sqm — low build-out cost, high throughput, mall or high-street ready.
Turnkey Supply Chain
Centralised sourcing, marinades and specifications so every grill tastes like Beirut, wherever it opens.
Training & Launch
Full operator and team training, opening support and ongoing playbooks to ramp your store fast.
Your path to ownership
01
Apply
Submit your details and target market below.
02
Discovery
We align on territory, investment and fit.
03
Award
Sign the franchise agreement and secure your zone.
04
Launch
Design, fit-out, train and open with full support.
Apply now
Start your franchise application
Tell us about you and your market. Our development team reviews every application personally.